Improve Marketing ROI With ChatGPT

If you’re not seeing the return you want from your marketing, it’s probably not because of your tools – it’s how you’re using them.

This article shows how ChatGPT, when used with empathy and intention, can help you connect with your customers more effectively and get better results from every campaign.

It’s not about gimmicks or shortcuts—it’s about understanding your audience and speaking directly to what they care about.

Start Here: Write From the Customer’s Perspective

It’s easy to fall into the trap of talking about your business – what you offer, how it works, why it’s great.

But your customers aren’t looking for a trophy case. They’re looking for help.

They care most about how you can solve their problems, not how passionate you are about your solution. That’s where empathy comes in. It gives you a clearer view of what your audience is dealing with, what’s frustrating them, and what they hope to find.

• Are they overwhelmed with choices?
• Frustrated by past experiences?
• Worried about wasting money or time?
  

When you shift your messaging to meet people where they are emotionally, you build trust faster. People don’t just want answers – they want to feel seen and understood.

How to Make Your Marketing More Empathetic

Here are three practical ways to bring empathy into your marketing using ChatGPT.

1. Use Customer-Centered Frameworks

Two of the most powerful tools for empathetic messaging are StoryBrand and They Ask, You Answer – and ChatGPT can work within both.

• StoryBrand positions the customer as the hero and your business as the guide. Use ChatGPT to help clarify what your customer is struggling with and how you help them succeed.
  
• They Ask, You Answer is all about addressing real customer questions. Use ChatGPT to brainstorm, outline, or write content that speaks to those questions with honesty and care.
  

By combining these frameworks with ChatGPT, you stay focused on what your audience needs – not what your brand wants to say.

2. Treat ChatGPT Like a Collaborative Assistant

The way you use ChatGPT matters. Here are three smart techniques:

• Just talk to it
  Describe your customer’s situation and ask ChatGPT to help you write for them.
  Example:
  “Help me write a calming message for first-time parents who are overwhelmed by baby product choices.”
  
• Treat it like an intern
  ChatGPT is smart, but not a mind reader. The more context you give it about your customer’s struggles, the more helpful it becomes.
  Example:
  “Draft an ad for small business owners frustrated by rising social media ad costs. Highlight our affordable solution and show that we understand their pain.”
  
• Have it ask you questions
  Let ChatGPT interview you like a curious copywriter. You’ll uncover insights you didn’t realize you had.
  Example:
  “I want to write a guide for people new to remote work. Ask me questions to help organize it based on their concerns.”
  

3. Follow a Simple Process to Get Started

If you’re new to using ChatGPT for empathy-driven content, start here:

• Begin with the customer’s pain point
  What are they struggling with emotionally? Be specific.
• Give ChatGPT detailed prompts
  Include what they’re feeling, what they’ve tried, and what you want to help them with.
• Use questions to guide the content
  Ask ChatGPT to help you develop FAQs, guides, or outreach messages.
• Refine the results
  Use the first draft as a starting point. Ask ChatGPT to adjust tone, add emotion, or tighten the message.
  

This isn’t just about better writing. It’s about creating content that connects.

Common Mistakes to Avoid

Even with good intentions, it’s easy to miss the mark. Watch out for these pitfalls:

• Over-automating: Don’t just copy/paste what ChatGPT gives you. Always add your voice and judgment.
• Talking too much about your brand: Keep the spotlight on your customer’s needs, not your features.
• Skipping over emotions: Empathy isn’t just logic. Acknowledge how your customer is feeling.
• Guessing instead of validating: Use real customer feedback to shape your inputs. Don’t assume you know what they care about.
  

BONUS – Build a Custom GPT That Thinks Like Your Best Customer

Want to go deeper? You can actually train ChatGPT to act like your ideal customer – so you can run your marketing ideas through a real-world lens before they go live.

I’ve created a free guide that walks you through: 

• Defining your best-fit customer
• Creating a Custom GPT that reacts like they would
• Using it as a sounding board for content, headlines, and offers

Download the Best Customer GPT Guide

Whether you’re brainstorming a social post, sales email, or new offer – you can now get feedback as if your best customer were in the room with you.