Episode 6: Improving Your Website’s Marketing Value With Chat GPT

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About This Episode

In this episode, we explore the practical use of ChatGPT in enhancing your business website.

This episode is particularly valuable for business owners and marketing professionals seeking to utilize ChatGPT for website analysis and improvement. We delve into how to use the paid version of ChatGPT to review and provide feedback on websites, focusing on identifying the best audience, understanding information gaps, and creating effective messaging.

In this episode, we cover:

  1. Using ChatGPT to analyze website content and identify the most likely target audience.
  2. Identifying information gaps on your website compared to ideal customer questions.
  3. Crafting effective website messaging using the StoryBrand framework.

Key takeaways from the episode include:

  1. Strategic Website Analysis: Learn how ChatGPT can help you understand your website’s appeal to your best potential customers.
  2. Bridging Information Gaps: Discover how to use ChatGPT to find and fill content gaps on your website, ensuring it meets customer needs.
  3. Effective Messaging Development: Gain insights into using ChatGPT to develop compelling website messaging that resonates with your target audience.

This episode is a guide to making your website more effective as a marketing tool through the innovative use of ChatGPT. Remember, your input and curiosity are crucial in leveraging AI for business success.

Prompts Used In This Episode

  • Please analyze this website [add website address] and tell me who the most likely best customer would be for this business? 
  • The FAQ page is below. Please act as the best customer and provide information gaps on this page in a bulleted format. Provide recommendations as well [add website address]
  • Based on the most likely best customers, please provide me two levels of questions they would have when considering a company like ours. Level 1 questions are questions to help narrow down what companies they want to talk to. Level 2 questions are granular, buyer-ready questions, detailed questions that will help them decide if they are buying.
  • Based on the best customer, please provide messaging recommendations. The goal is to improve the website to increase bookings. Please use the StoryBrand framework. [add website address]

Additional Information

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.
You can contact the artist here