If you’re in B2B manufacturing marketing and feel like you’re constantly starting over—scrambling to get the monthly newsletter out three times a year, reinventing messaging for every trade show, and watching your website sit there like expensive digital brochure—you’re experiencing the most common problem in manufacturing marketing. One marketing director recently told me: “We have […]
If you’ve been using ChatGPT for content creation but every piece feels generic, impersonal, and nothing like your actual voice—you’re experiencing the most common ChatGPT writing mistake. One content creator recently shared: “I can’t get ChatGPT to write like me, to sound like me, to model articles and copy like me… I can’t get it […]
If you’ve been using ChatGPT for content creation but everything it writes sounds like it could have come from any company in your industry—bland, corporate, and nothing like how you actually communicate with customers—you’re making the most common ChatGPT mistake in content marketing. One content marketer recently shared: “I keep feeding ChatGPT our topics and […]
If you’re a business owner drowning in daily operations while knowing your marketing needs work—but you just don’t have time to figure out ChatGPT on top of everything else—you’re experiencing exactly what David Pendleton felt three months ago. David owns Waterboro Market and Cafe in Maine, juggling gas station operations, restaurant service, ordering, deposits, price […]
You know AI could transform your business. You’ve heard the success stories. You understand that ChatGPT and similar tools represent a massive opportunity. But every time you think about rolling it out to your team, you hit the same wall: Where do I even start? If you’re a business leader feeling overwhelmed by AI implementation, […]
If you’ve been using ChatGPT but feel like you’re starting over every single time—teaching it your preferences, explaining your business needs, only to get generic results that don’t quite fit—you’re experiencing the most common ChatGPT mistake. One listener recently wrote: “I keep hearing how powerful ChatGPT is, but I don’t even know if I’m doing […]
Want to practice an important conversation before having it for real? I’ve developed a framework to help you use ChatGPT as your practice partner by enabling it to authentically represent the person you need to talk with through a series of carefully designed questions.
How ChatGPT can help you deal with an issue or problem that has you stuck for what to do next.
After a year of teaching workshops, coaching clients, and conducting countless experiments of my own, it’s time to revisit my ChatGPT guiding principles.
You may have heard that ChatGPT can create images using its image creator tool, DALL-E. But if you’ve ever tried it, you probably have some pretty wacky results. It turns out that getting DALL-E to create images that actually match your vision takes a bit of finesse.