Episode 51: The Flood Insurance Guru & ChatGPT – A Conversation With Chris Greene

In this episode, Cary Weston sits down with Chris Greene, founder of the Flood Insurance Guru, a niche insurance and marketing expert who transformed his business by embracing video content and AI tools. Chris shares his journey of scaling his company with over 5,000 videos, generating millions in revenue, and how he’s teaching others to harness the power of video and ChatGPT. The conversation dives into building authenticity, using AI tools for efficiency, and navigating challenges, including his personal journey of losing his vision and adapting his work approach.

Key Takeaways

  1. Niche Focus and Authenticity Drive Success
    • Chris leveraged personal experiences and a deep understanding of flood insurance to create a unique and trusted brand that resonates with customers.
  2. AI Tools Amplify Productivity and Creativity
    • By creating custom GPTs and using AI tools like HeyGen and HubSpot integrations, Chris optimized workflows, built targeted content, and improved customer experience.
  3. Human Connection through Video Content
    • Personalized video proposals, answering FAQs, and authentic storytelling shortened sales cycles and deepened customer trust.

About Chris Greene

Chris Greene is the founder of the Flood Insurance Guru, a business built to educate, empower, and assist homeowners in navigating flood insurance policies. Starting his journey after a difficult personal experience with flood insurance, Chris decided to fill the gap in public knowledge through authentic and accessible video content. Beyond his insurance work, Chris has become a sought-after marketing consultant, teaching others how to build niche businesses through video and inbound marketing strategies.

You can learn more about Chris and his work at: