Episode 44: Discover Your Ideal Customers Using ChatGPT

About The Episode

In this episode, Cary Weston walks listeners through the process of identifying their ideal customers using ChatGPT. Whether you’re a business owner, marketer, or nonprofit, Cary explains how to define the audience you’re trying to reach, explore what they’re looking for, and figure out how to connect with them effectively. This episode dives into practical ways to use ChatGPT as a brainstorming and strategy tool to refine your customer profile and improve how you engage with them.

Main Topics Covered:

  1. How to define and identify your ideal audience.
  2. Using ChatGPT for customer insights and audience segmentation.
  3. Practical tips for integrating audience feedback and optimizing your marketing copy.

Key Insights:

  1. Audience Discovery with ChatGPT: Cary highlights how to use ChatGPT as a strategic partner to discover key attributes of your audience and their needs.
  2. Practical Applications: The episode covers real-world uses of ChatGPT for tasks like refining your website, generating relevant social media posts, and answering both “shopping” and “buying” questions for customers.
  3. Interactive Feedback: Listeners learn how to use customer reviews and ChatGPT’s analysis to close the information gap on their website, enhancing the customer experience.

Episode Index:

  • 00:00 – Introduction to the podcast and Cary’s conference experience.
  • 01:30 – Importance of discovering your ideal audience for businesses and nonprofits.
  • 02:45 – Using ChatGPT as a brainstorming tool for customer segmentation.
  • 04:30 – Announcing upcoming custom GPT workshops for various business tasks.
  • 06:10 – Practical steps: Inputting your website URL into ChatGPT to evaluate your audience.
  • 10:00 – Shopping vs. Buying questions: How to categorize customer needs.
  • 15:00 – Using customer reviews as a resource for ChatGPT analysis.
  • 18:00 – Creating a comprehensive customer profile report using ChatGPT.
  • 20:15 – Understanding the “information gap” on your website and how to close it.
  • 23:00 – Final thoughts on using ChatGPT to refine audience engagement strategies.

Sample ChatGPT Prompt (copy & paste into ChatGPT)

Podcast Prompt: Discover Your Ideal Audience with ChatGPT (Interactive Edition)

“Hey there! Today, we’re going to let ChatGPT help you define your perfect audience by asking you a series of conversational questions. This isn’t just a one-way street—ChatGPT will follow up based on your answers to make sure nothing gets missed.

All you need to do is answer as honestly as you can. If you’re not sure about something, that’s okay! ChatGPT will guide you through and ask for more details when needed. By the end, you’ll have a clear summary of who your ideal audience is and how you can connect with them better.”

Prompt for ChatGPT:

I want to define my ideal audience. Please ask me a series of conversational questions to help me figure out who they are. Feel free to ask follow-up questions if my answers seem incomplete or if you need more details to give me the best possible insights. At the end, give me a summary of my audience and actionable tips for connecting with them.

1. Let’s kick things off: What does your business offer, and what makes you excited about what you do?

(Follow-up example: If they mention their product/service, ask: “Can you tell me a bit more about how your product or service helps people?”)

2. Who’s the first type of customer that comes to mind when you think about the people who’ve bought from you?

(Follow-up example: “What makes them the kind of person you enjoy working with? Are they easy to work with, or do they really appreciate what you do?”)

3. What’s something customers often say after working with you or using your product?

(Follow-up example: “Why do you think that stands out to them? Do you hear this from different kinds of customers, or mostly one group?”)

4. Can you think of a recent customer? How did they find you, and why do you think they chose you?

(Follow-up example: “Was this typical for how most people find you, or do you get people from other sources too?”)

5. If you had to guess, what’s one reason people might choose someone else over you?

(Follow-up example: “Is this something you want to work on, or do you feel like those people aren’t your ideal customers anyway?”)

6. Picture your perfect customer—the one who really gets the most value from what you do. How would you describe them?

(Follow-up example: “What makes them stand out? Is it their personality, their needs, or something else?”)

7. Do people come back to you regularly? What do you think keeps them returning?

(Follow-up example: “Do they tell you why, or is it just something you’ve noticed over time?”)

8. How do most of your customers prefer to reach out to you—do they like calling, messaging online, stopping by, or something else?

(Follow-up example: “Do you feel like this is the best way for you to connect with them, or would you prefer they interact differently?”)

9. When people are deciding whether or not to buy from you, what do you think they’re most worried about?

(Follow-up example: “What have you done to make sure they feel more comfortable? Do they ever ask you specific questions about this?”)

10. Lastly, in just a few words, how would you describe your ideal customer to someone else?

(Follow-up example: “Is this the kind of person you think your business is attracting right now, or do you think you need to make changes to draw them in?”)

Summary:

“Once you’ve answered these questions, ChatGPT will pull together a detailed summary of your ideal audience and give you insights on how you can better connect with them. You’ll get real, actionable tips tailored to your business—so the more details you share, the better your results will be!”