Episode 84 – An Interview With Michael Stelzner from Social Media Examiner
Episode Summary
In this episode of The ChatGPT Experiment, Cary welcomes Michael Stelzner, founder of Social Media Examiner and host of the AI Explored podcast. Michael shares his journey from launching Social Media Examiner to becoming a leading voice in helping marketers and entrepreneurs understand and apply AI. They dig into how AI mirrors the early days of social media, the importance of empathy and clarity in podcasting, and how to smartly navigate emerging trends without getting overwhelmed. It’s a deep, honest, and practical conversation for anyone looking to stay ahead in a changing world.
3 Key Takeaways
- Empathy Leads the Way: Whether podcasting or creating content, always bring it back to the listener’s level. Make things clear, practical, and useful—especially when the topic (like AI) can be overwhelming.
- Experiment Before You Invest: Michael’s approach to new trends—like AI—is to test, track, and validate before going all in. From podcasts to events, he uses surveys and behavior data to guide decisions.
- Hire for Strategy, Not Just Tasks: Instead of filling a role with one person, think AI-first. Use tools to handle the busywork, and if you do hire, make it someone who can build AI-enhanced systems and strategy.
About Michael Stelzner
Michael Stelzner is the founder and CEO of Social Media Examiner, one of the most trusted sources for marketing insights and trends. He’s the host of two top-rated podcasts: Social Media Marketing and AI Explored, where he breaks down complex topics into digestible, practical advice. Michael is also the creator of Social Media Marketing World, a major annual event that brings together marketers from around the globe. Known for his deep curiosity and clear teaching style, Michael is a longtime guide for marketers navigating change—now with a strong focus on AI.
Explore more of Michael’s work at Social Media Examiner