Episode 74: Thinking of Starting a Business? ChatGPT Can Help

Episode Summary

In this solo episode, Cary Weston dives into how small business owners and entrepreneurs can use ChatGPT to start or grow a business. Speaking from behind the wheel en route to another marketing workshop, Cary outlines five specific ways ChatGPT can support everything from business research to employee hiring. He also revisits a recent episode with guests Mike and Paige, reflecting on how they’ve integrated ChatGPT into their marketing and communication strategies. If you’re thinking about starting a business—or already running one—this episode is packed with practical ideas you can put into play today.

Key Takeaways

• Use ChatGPT as a strategic partner: Whether it’s researching trends, creating business plans, or prepping for funding pitches, Cary lays out specific prompts to make ChatGPT work like an advisor.
• Empathy matters: When crafting marketing or job descriptions, Cary emphasizes putting yourself in your customer’s—or future employee’s—shoes. Use ChatGPT to simulate their perspective.
• Start smart: From pricing with profit in mind to planning for taxes, Cary shares smart startup advice gathered from his own work helping dozens of businesses.