Episode 47 – Just Have a Conversation: A Beginner’s Guide to ChatGPT with Jim Sterne

Episode Summary
In this episode of The ChatGPT Experiment, Cary sits down with Jim Sterne, a longtime expert in technology’s impact on marketing and business strategy. Jim shares insights from his decades-long career, touching on how technology, from early computers to generative AI, has transformed industries. His work today focuses on helping companies understand and leverage generative AI, such as ChatGPT, to drive creativity, productivity, and innovation. Together, Cary and Jim explore practical ways AI can be integrated into everyday workflows, its implications for creativity, and where people can start when it comes to adopting these powerful tools.

Key Takeaways

  • Generative AI adoption among professionals is still low; about 75% of people who try tools like ChatGPT do not understand how to use them effectively. Businesses should focus on education to bridge this knowledge gap.
  • When using generative AI, treat it more like an idea generator or creative partner than a search engine or calculator, as it doesn’t “know” facts but can produce useful, imaginative responses.
  • For businesses, the path to successful AI integration involves assessing current use cases, setting up clear policies, building an AI council, and measuring value based on traditional business metrics.

About Jim Sterne
Jim Sterne is a seasoned technology consultant and author who has spent his career on the cutting edge of digital marketing and analytics. He has written multiple books on marketing metrics and artificial intelligence, and he has organized the Marketing Analytics Summit for over two decades. Known for his ability to see how emerging tech impacts business, Jim helps organizations use AI to drive both efficiency and creative innovation in ways that complement their unique goals. His practical, insightful approach makes him a valuable resource for anyone looking to deepen their understanding of AI in the workplace.

Are you ready to use ChatGPT to be more productive and efficient in your work? Check out Cary’s customized, interactive workshops:

ChatGPT Marketing Strategy Workshop
Transform your scattered marketing ideas into a clear, actionable strategy using ChatGPT as your trusted planning partner:

ChatGPT Social Media System Workshop
Build a practical social media system with ChatGPT that saves you time while consistently engaging your audience.

ChatGPT Website Content Workshop
Use ChatGPT to create website content that converts visitors into leads by speaking directly to their needs.

ChatGPT Business Writing Workshop
Make ChatGPT your personal writing assistant while keeping your authentic voice in all business communications.

ChatGPT Document Helper Workshop
Turn meetings and conversations into polished business documents automatically using ChatGPT and proven templates.

CONNECT WITH CARY
Podcast Website: www.ChatGPTExperiment.com
Cary’s Agency Website: www.CMWeston.com
LinkedIn: Cary Weston

LINKEDIN NEWSLETTER
The ChatGPT Experiment is also a LinkedIn Newsletter, and you can find it here: The Chat GPT Experiment

MUSIC CREDITS
The instrumental music used in this podcast is called “Curious” by Podington Bear.
You can contact the artist here.